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- Does it stop the scroll?
- Is the offer instantly clear?
- Does the message earn trust?
- Is the next step obvious?
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Illustrative examples · fictional businesses
Example 1 of 5
Example artwork & message
LUMA
luma.example/serum-launch
“LUMA facial serum. Perfect skin in seven days, guaranteed. See the ingredients. Button: Discover now.”
After · Illustrative improvement
Meet LUMA's facial serum. Explore the ingredients and how to use it. Discover the serum.
The seven-day guarantee is unsupported. Replace it with product details readers can check.
- Message clarity
- 3 / 4
- The product is named, but the promise dominates the message.
- Attention & legibility
- Not assessed
- Text alone cannot establish visual hierarchy or legibility.
- Credibility & consistency
- 1 / 4
- No evidence supports the guaranteed seven-day outcome.
- Next-step clarity
- 3 / 4
- There is an action, but 'Discover' does not identify its destination.
Illustrative, text-based ratings. An overall score needs visual evidence.
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